Faculty/Staff Resources

Media and interview training

The media relations team can provide one-on-one support and coaching prior to media interviews, including assistance with crafting key messages and interview practice.

For more in-depth training, we also provide media training in a larger group format. Contact us to learn more.

Tips for writing and placing op-eds

An op-ed is an opinion article on a timely news topic from an expert or specialist in a particular field. An op-ed provides an important opportunity to educate and contribute to public debate and can serve to influence public policy. It is also a way to demonstrate your expertise and highlight your research. The media relations team can assist with editing and pitching op-eds.

Read our tips and tricks on writing an op-ed.

Writing for The Conversation Canada

Western is a member of The Conversation Canada, a daily independent news and analysis online publication, delivering expertise from the academic and research community directly to the public. Articles from The Conversation get picked up by over 22,000 media outlets around the world including The Washington Post, Maclean’s, National Post, Le Monde, The Guardian, Time Magazine and The Hindu.

The media relations team can assist you with pitching your ideas and offers writing workshops geared specifically for The Conversation. Contact us to learn more.

Media outreach for researchers

The media relations team works directly with researchers and faculty members to share their latest findings with the media and can help assess whether a paper might be of interest to journalists.

We garner the best results when we can time our pitching and storytelling for the same day as the publication of the research paper, so please get in touch with us as soon as a paper is accepted to a journal.

We work directly with public relations professionals at academic journals and liaise with trusted journalists to ensure embargoes are respected.

Join our Western experts list

Please contact us if you would like to be included in upcoming expert commentary lists distributed to media.